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Main Project
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Nicolas Bourriaud
Stock Zero, Or The Icy Water Of Egoistical Calculation
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When we found out the title of this second Moscow Biennale, a bunch of huge issues (geopolitics, market and amnesia) topped by an ironical notion ( as if today’s art actually was no more than some footnotes on the big book of society), I immediately thought about organizing a section in the shape of a landscape. Global economy’s landscape. Even more direct : the landscape of capitalism. Nobody uses this word anymore : it was replaced by one of those numerous euphemisms that we appreciate, liberalism, that does not fit here. I am more interested in the capital, which is the problematic part of a free-market. This section had to be quite a cold landscape - the Icy waters described by Karl Marx. Something like the Lars Von Trier movie, “Dogville” . Partly theatrical, too. Why would it be bad to refer to theater ? Because of Michael Fried’s writings in the sixties? Theater might counterbalance the omnipresent frontality of signs that is the visual code of capital.
That is why I wanted to problematize the notion of Display, by showing artworks deliberately avoiding the forms of displaying, or making it so extreme that this notion would dissolve itself. To sum it up : frontal signs and theater play. Artists postproducing logos, brands, products and signs (Nemkova, Partegas, Peinado, Pflumm, Scurti, Sparks, Wohnseifer), along with artists describing the processes of the capitalist economy (Hernandez, Motti, Rottenberg, Toguo, Starling, Superflex, Young) or exploring its margins (Bonicini, Coffin, Grö aud, Meckseper, Medeiros)
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