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Daniel Pflumm
Born 1968, Geneva. Lives and works in Berlin.
Selected solo exhibitions
2006
Praz-Delavallade, Paris.
2005
Sprengel Museum, Hannover.
Seltsam.com, GEM. Museum voor actuele Kunst, The Hague.
2004
Palais de Tokyo, Paris.
Galerie Neu, Berlin.
2000
Kunstverein, Frankfurt.
Selected group exhibitions
2006
Surfaces Polyphoniques, Centre Regional D’Art Contemporain Languedoc-Roussillon, Sète.
2005
Lichtkunst aus Kunstlicht, ZKM und MNK, Karlsruhe.
Berliner Zimmer, Hamburger Bahnhof, Berlin.
Generation X, Kunstmuseum, Wolfsburg.
2004
Flirts. Kunst und Werbung/Arte e pubblicità, Museion, Bozen.
Daniel Pflumm removes logotypes and advertisements from their primary context, dismantles them into their structural elements and then arranges them again but in a different form. The artist’s method of work is close to that used in advertisements but the result turns out to be the polar opposite. Pflumm answers to society’s elevated interest in labels by depriving the sign of a semantic filling. The viewer is presented with an ‘empty’ visual form. The artist shows the absurdity of the replacement of mankind’s desires and aspirations with advertisement slogans.
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Daniel Pflumm (Germany)
Untitled (DP0126-Tic Tac), 2001
Light box, 72 x 85 x 15 cm
Untitled (Cargill), 2002
Light box, 87, 8 (diameter) x 15 cm
Untitled (DP0099 A&P), 2005
Light box, 63,37 x 197,03 x 16,5 cm
Untitled (DP0156 Thumb), 2005
Light box, 100 x 92 x 17 cm
Courtesy Galerie NEU
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